Clariant, a manufacturer of specialty chemicals, has added a new color to designers’ palettes with the launch of orange pigment PV Fast Orange HGR. This mid-shade orange can be used as a shading pigment or to create new full orange shades.

PV Fast Orange HGR has high light and heat stability at low concentrations. The pigment is suitable for applications where low warpage is needed. PV Fast Orange HGR can be used to achieve product differentiation for consumer goods and packaging applications, such as caps and closures and household containers, based on polyolefins and a wide variety of engineering polymers, including polycarbonate, polystyrene and thermoplastic rubbers.

The pigment is compliant with EU Regulation 10/2011, and is manufactured at Clariant’s Azo Pigment and Pigment Preparation facility in Roha, India. This proximity to customers in India and China, where there is increasing demand for high-performance and cost-efficient coloration solutions, aligns with Clariant’s commitment to support emerging markets with high quality developments.

“Clariant’s new high-performance mid shade orange offers masterbatch producers, processors and compounders a cost-efficient opportunity to achieve colorful solutions that can add exciting visual appeal to consumer end-products,” says Markus Furrer, Head of Marketing & Sales Plastics and Special Applications at Clariant.